Reflections on my skills and work
Social Media Content
#1
I designed this social media content for my previous internship employer, OU Video and Media Services in order to attract audiences to their business Facebook page. In this particular post, the intended audience was viewers of their OETA show “Current Conversations.” This episode was aimed at the LGBTQ community, with special guest Romeo Jackson who spoke about gender fluidity. It was created to raise awareness about the show, the special guest Romeo, and the conversation surrounding gender fluidity and the LGBTQ community. This post was created and posted online September 8, 2017. I completed the entire post since I acted as the sole Social Media Manager of their pages. I had previous experience in social media content creation, so I honed in on those skills to utilize hashtags and tagging on Facebook to increase audience reach. I garnered a large amount of impressions and from this post. Due to this, I learned that receiving organic engagements and impressions is still possible on Facebook as long as a social media content creator utilizes tagging, hashtags, and media pitches to the appropriate audiences.
#2
I also designed this social media piece for my previous internship employer, OU Video and Media Services in order to attract audiences to their business YouTube channel where they host their episodes online. In this particular post, the intended audience was viewers of their OETA show “Current Conversations.” This episode was aimed attracting followers of Tim Wise who advocates for racial equality, sexual equality, among other teachings. The episode was created to raise awareness about the show, Tim Wise, and increase followership towards their YouTube channel. This content was created and posted online in August, but I edited the description in November for all of the videos because they were out-of-date. I was tasked with revising all of the video descriptions, as I acted as the sole Social Media Manager of their pages. I had previous experience in social media content creation, so I honed in on those skills to utilize tagging, informative descriptor words, and hyperlinking to increase SEO results. From this experience, I learned what was beneficial to include in YouTube descriptions for a company, how to expand on information to reach a wider audience, and how to attract people with informative captions and content.
#4
The last piece of content was created for a client and is also under social media content. It was for my previous employer, Hooked Deals. On their Twitter, they were hoping to gain followers as well as raise awareness to the yummy promotions that the Hooked Deals app gives to students around the OU campus. The targeted audiences were focused on OU students and faculty, as the deals were centered around Norman for those looking for cheap eats. The tweet was used to promote a special deal that gave those with the app a free Qdoba burrito and was posted on March 1, 2017. I was solely running the Twitter page, while my other marketing team members assisted me with the Instagram posts and the copy. As I had already held a previous internship concerning social media marketing, I felt comfortable handling the Twitter and attracting intended audiences to the page; however, I did learn how to specifically target audiences on Twitter based on demographic information and how to follow the right people.
Graphic Design
#2
I designed this graphic for OU Video and Media Services during my internship for the Fall 2017 semester. As the graphic was intended solely for the celebration of hitting 400 followers, it was specifically attributed to those who recently followed the page and those who were following the page to help it reach 400 followers. The purpose of this post was to spread positive affirmation of OU VMS’s appreciation for those who follow their show and their page. The graphic was designed on Canva and was posted on the VMS Current Conversations page in October 2017. I was the Social Media Manager, so I handled all of their social outputs at OU VMS and solely designed/posted the graphic. I had previous graphic experience from Adobe Photoshop, but I used Canva because my employer did not have Photoshop. I learned quickly that Canva is a portable and mobile graphic design service that is easily assessable in most situations and allows users to efficiently develop graphic content.
#3
I created this piece for previous employer, Hooked Deals as a promotional effort to attract, raise awareness, and create action in relation to the app created by the company. The graphic was used to promote the app to OU students, faculty, and those who live around the Norman community and would be interested in downloading an application for discounts on food. Primarily, this meant it was intended for the OU student body as these people are usually low on money. Since our downloads were low, I created this flyer to hand around on campus during my Spring semester of 2017 when I was employed for the company. I designed the graphic alone using Photoshop CS5 on my personal computer. As I was already familiar with the Photoshop program, I only enhanced my skills as a Photoshopper and graphic design skills for a company.
#6
For a project in Social Media Marketing, our class was tasked with providing a social media marketing campaign for a hired client: Sonic. Due to Sonic having such a wide audience around the nation, we focused solely on lower-income, fast-food goers primarily in the Southern region. We felt those who would use their phone for deals and discounts would primarily be college or millennials, as they are technology-focused audience. The mock-up was aimed to persuade lovers of Sonic to download the newly launched app with the “My Usual” feature that stored previous or favorite orders from the chain. This app mock-up was created in the Spring semester of 2018 using Photoshop CS5 and the copy and graphic was designed entirely by myself. My group looked it over and approved it for our campaign. I had only graphically designed for myself or other clients before this experience, so it was nice to implement a real vision and design for a client that could have applicable applications after it was viewed. I was able to develop a better understanding and grasp of mock-ups and how beneficial they are in a social media campaign.
#9
In the same project for Social Media Marketing in regard to our client of Sonic, I designed another mock-up to enhance the vision of our social media marketing campaign of “My Usual.” This mock-up was also aimed at lower-income, fast-food goers primarily in the Southern region with special emphasis on millennial-aimed audiences. The tweet mock-up was created to demonstrate what an effective tweet would look like in order to reach millennials and persuade them to download the Sonic app and start using the “My Usual” portion of the app. The mock-up was designed to be used in our final presentation of our social media campaign in the Spring 2018 semester. I designed all of the mock-ups for our campaign, so I created this mock-up on my own using Photoshop CS5. Each time a graphic designer creates a new art piece, they further develop their knowledge of Photoshop or the application if their choice.
Research
#2
For my PR Research course in the Fall of 2018, our class was asked to help Second Chance Animal Sancturary attract and inform people in the community of the benefits of the non-profit. In order to attract this audience, a lot of fundamental research was required to know which audiences would be most beneficial to attract according to the non-profit's mission and goals. The overall mission of the research was to learn about the target audiences and use the information gathered to persuade them to rescue animals from their shelter. The research campaign lasted for the entire Fall 2018 semester. As team leader, I revised, formatted, wrote, and compiled all of our research as well as lead the focus group and interviewed someone for the primary research. I also helped my team in acquiring secondary research. I also organized and compiled all of our research from the entire semester into the final PR Research report. In our primary research, we utilized Qualtrics to distribute our survey, we used the online library databases for scholarly research, we used Microsoft Excel to help us organize our data, and lastly we used the SPSS program to help our data become tested across different tables to find the significance of these numbers in comparison to our audiences. I learned a great deal from this course about primary research, how to conduct SPSS tests and formulate research into deliverable data for clients in the future.
Campaigns
#1
As part of my internship at Warner Brothers this last summer, I took this project upon myself to complete for the three months I was at the studio. For this project, the audience was my supervisor, the publicist for You, and the publicity team handling the series, You at Lifetime. This small audience was because it was a strategic campaign hopefully to be used to attract the right audience for the show. The campaign was designed to strategically plan and optimize the show’s publicity by utilizing the cast and media. I worked on this campaign for three months (June-August) before the show aired on Lifetime. I worked on this campaign entirely on my own as an intern project tasked to us by our supervisor. We were each tasked with a show of our choice to choose our strategy on, and I chose the show You. I used Canva and Photoshop CS5 to design the mock-ups included in the campaign, and I also used Microsoft PowerPoint to create my deck. During this campaign, I learned an exceptional amount about how to secure media coverage for celebrities, what platforms are appropriate at what times in a publicity strategy, which audiences tune into different talk shows, and what creative skills are needed in order to make sure your pitch is the one aired or talked about online in regard to shows.
Newsletter
#1
As a member of PRSSA for the past three years, I have really loved being involved in the organization, so I chose to write a PRSSA Newsletter for the organization. I designed the Newsletter for the PRSSA Executive Committee to read and hopefully distribute to the local PRSA-OKC chapter. I designed this Newsletter for the PRSSA organization, but also for prospective members of PRSSA, as well as the PRSA-OKC chapter. The purpose of the newsletter was to inform members of the accomplishments the club did that year as a student-led, professional organization. I compiled the newsletter for the Spring 2017 semester. As this was a task I took on by myself, I completed the newsletter by myself and asked around for interviews from other members for the feature portion of the newsletter. I designed the spread using Canva. In this task, I was able to grow in my communication skills, as I interviewed people for the newsletter, and I also learned how to accurately lay out information in a newsletter.
#1
I designed this social media content for my previous internship employer, OU Video and Media Services in order to attract audiences to their business Facebook page. In this particular post, the intended audience was viewers of their OETA show “Current Conversations.” This episode was aimed at the LGBTQ community, with special guest Romeo Jackson who spoke about gender fluidity. It was created to raise awareness about the show, the special guest Romeo, and the conversation surrounding gender fluidity and the LGBTQ community. This post was created and posted online September 8, 2017. I completed the entire post since I acted as the sole Social Media Manager of their pages. I had previous experience in social media content creation, so I honed in on those skills to utilize hashtags and tagging on Facebook to increase audience reach. I garnered a large amount of impressions and from this post. Due to this, I learned that receiving organic engagements and impressions is still possible on Facebook as long as a social media content creator utilizes tagging, hashtags, and media pitches to the appropriate audiences.
#2
I also designed this social media piece for my previous internship employer, OU Video and Media Services in order to attract audiences to their business YouTube channel where they host their episodes online. In this particular post, the intended audience was viewers of their OETA show “Current Conversations.” This episode was aimed attracting followers of Tim Wise who advocates for racial equality, sexual equality, among other teachings. The episode was created to raise awareness about the show, Tim Wise, and increase followership towards their YouTube channel. This content was created and posted online in August, but I edited the description in November for all of the videos because they were out-of-date. I was tasked with revising all of the video descriptions, as I acted as the sole Social Media Manager of their pages. I had previous experience in social media content creation, so I honed in on those skills to utilize tagging, informative descriptor words, and hyperlinking to increase SEO results. From this experience, I learned what was beneficial to include in YouTube descriptions for a company, how to expand on information to reach a wider audience, and how to attract people with informative captions and content.
#4
The last piece of content was created for a client and is also under social media content. It was for my previous employer, Hooked Deals. On their Twitter, they were hoping to gain followers as well as raise awareness to the yummy promotions that the Hooked Deals app gives to students around the OU campus. The targeted audiences were focused on OU students and faculty, as the deals were centered around Norman for those looking for cheap eats. The tweet was used to promote a special deal that gave those with the app a free Qdoba burrito and was posted on March 1, 2017. I was solely running the Twitter page, while my other marketing team members assisted me with the Instagram posts and the copy. As I had already held a previous internship concerning social media marketing, I felt comfortable handling the Twitter and attracting intended audiences to the page; however, I did learn how to specifically target audiences on Twitter based on demographic information and how to follow the right people.
Graphic Design
#2
I designed this graphic for OU Video and Media Services during my internship for the Fall 2017 semester. As the graphic was intended solely for the celebration of hitting 400 followers, it was specifically attributed to those who recently followed the page and those who were following the page to help it reach 400 followers. The purpose of this post was to spread positive affirmation of OU VMS’s appreciation for those who follow their show and their page. The graphic was designed on Canva and was posted on the VMS Current Conversations page in October 2017. I was the Social Media Manager, so I handled all of their social outputs at OU VMS and solely designed/posted the graphic. I had previous graphic experience from Adobe Photoshop, but I used Canva because my employer did not have Photoshop. I learned quickly that Canva is a portable and mobile graphic design service that is easily assessable in most situations and allows users to efficiently develop graphic content.
#3
I created this piece for previous employer, Hooked Deals as a promotional effort to attract, raise awareness, and create action in relation to the app created by the company. The graphic was used to promote the app to OU students, faculty, and those who live around the Norman community and would be interested in downloading an application for discounts on food. Primarily, this meant it was intended for the OU student body as these people are usually low on money. Since our downloads were low, I created this flyer to hand around on campus during my Spring semester of 2017 when I was employed for the company. I designed the graphic alone using Photoshop CS5 on my personal computer. As I was already familiar with the Photoshop program, I only enhanced my skills as a Photoshopper and graphic design skills for a company.
#6
For a project in Social Media Marketing, our class was tasked with providing a social media marketing campaign for a hired client: Sonic. Due to Sonic having such a wide audience around the nation, we focused solely on lower-income, fast-food goers primarily in the Southern region. We felt those who would use their phone for deals and discounts would primarily be college or millennials, as they are technology-focused audience. The mock-up was aimed to persuade lovers of Sonic to download the newly launched app with the “My Usual” feature that stored previous or favorite orders from the chain. This app mock-up was created in the Spring semester of 2018 using Photoshop CS5 and the copy and graphic was designed entirely by myself. My group looked it over and approved it for our campaign. I had only graphically designed for myself or other clients before this experience, so it was nice to implement a real vision and design for a client that could have applicable applications after it was viewed. I was able to develop a better understanding and grasp of mock-ups and how beneficial they are in a social media campaign.
#9
In the same project for Social Media Marketing in regard to our client of Sonic, I designed another mock-up to enhance the vision of our social media marketing campaign of “My Usual.” This mock-up was also aimed at lower-income, fast-food goers primarily in the Southern region with special emphasis on millennial-aimed audiences. The tweet mock-up was created to demonstrate what an effective tweet would look like in order to reach millennials and persuade them to download the Sonic app and start using the “My Usual” portion of the app. The mock-up was designed to be used in our final presentation of our social media campaign in the Spring 2018 semester. I designed all of the mock-ups for our campaign, so I created this mock-up on my own using Photoshop CS5. Each time a graphic designer creates a new art piece, they further develop their knowledge of Photoshop or the application if their choice.
Research
#2
For my PR Research course in the Fall of 2018, our class was asked to help Second Chance Animal Sancturary attract and inform people in the community of the benefits of the non-profit. In order to attract this audience, a lot of fundamental research was required to know which audiences would be most beneficial to attract according to the non-profit's mission and goals. The overall mission of the research was to learn about the target audiences and use the information gathered to persuade them to rescue animals from their shelter. The research campaign lasted for the entire Fall 2018 semester. As team leader, I revised, formatted, wrote, and compiled all of our research as well as lead the focus group and interviewed someone for the primary research. I also helped my team in acquiring secondary research. I also organized and compiled all of our research from the entire semester into the final PR Research report. In our primary research, we utilized Qualtrics to distribute our survey, we used the online library databases for scholarly research, we used Microsoft Excel to help us organize our data, and lastly we used the SPSS program to help our data become tested across different tables to find the significance of these numbers in comparison to our audiences. I learned a great deal from this course about primary research, how to conduct SPSS tests and formulate research into deliverable data for clients in the future.
Campaigns
#1
As part of my internship at Warner Brothers this last summer, I took this project upon myself to complete for the three months I was at the studio. For this project, the audience was my supervisor, the publicist for You, and the publicity team handling the series, You at Lifetime. This small audience was because it was a strategic campaign hopefully to be used to attract the right audience for the show. The campaign was designed to strategically plan and optimize the show’s publicity by utilizing the cast and media. I worked on this campaign for three months (June-August) before the show aired on Lifetime. I worked on this campaign entirely on my own as an intern project tasked to us by our supervisor. We were each tasked with a show of our choice to choose our strategy on, and I chose the show You. I used Canva and Photoshop CS5 to design the mock-ups included in the campaign, and I also used Microsoft PowerPoint to create my deck. During this campaign, I learned an exceptional amount about how to secure media coverage for celebrities, what platforms are appropriate at what times in a publicity strategy, which audiences tune into different talk shows, and what creative skills are needed in order to make sure your pitch is the one aired or talked about online in regard to shows.
Newsletter
#1
As a member of PRSSA for the past three years, I have really loved being involved in the organization, so I chose to write a PRSSA Newsletter for the organization. I designed the Newsletter for the PRSSA Executive Committee to read and hopefully distribute to the local PRSA-OKC chapter. I designed this Newsletter for the PRSSA organization, but also for prospective members of PRSSA, as well as the PRSA-OKC chapter. The purpose of the newsletter was to inform members of the accomplishments the club did that year as a student-led, professional organization. I compiled the newsletter for the Spring 2017 semester. As this was a task I took on by myself, I completed the newsletter by myself and asked around for interviews from other members for the feature portion of the newsletter. I designed the spread using Canva. In this task, I was able to grow in my communication skills, as I interviewed people for the newsletter, and I also learned how to accurately lay out information in a newsletter.